The report, which spans the five major regions and 18 countries across the globe, gives an overview of the customer data platform market, with an eye on global trends. It presents an in-depth report on the various segments such as deployment, components, application, size of organization, industry vertical, among others. This report spans the major regions and covers 18 countries across the globe.
Customer Data Platforms and Businesses
Most customers use more than one channel to connect with a business. But outdated technology stacks that businesses use, simply are not able to handle the proliferation of channels and the data that the brand has about its customers is all scattered, in siloes or located in multiple places within the system.
The Customer Data Platform gives businesses a unified view of customers – it builds customer profiles by bringing all the data from various touch-points together – information and clues that customers leave behind as they engage with a business or the way the use the internet.
There is data about the identity of a person – name, demographics, location, contact info, professional and social details, etc.
Apart from this there is information about his career, his family, his lifestyle, his hobbies, etc. There is also the data about the ways each customer engages with the business – his transactions, how frequently did he buy, how recently and how much did he spend. Did he check the website? Open an email? Did he have any service issues? There is also a lot of data that can prove to be very insightful about a person – what made him your customer? Where did he hear about your business? How does he rate a particular product? Why did he pick this over others?
All this information is very valuable to a business. A customer data platform, while improving customer relationships can complement your existing marketing stacks and augment your marketing efforts.