With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.

Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.

Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.