With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market
With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.
Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution
Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.
Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience
Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.
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