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Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?

Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,

Advertisers – get ready for Google’s new search engine!

Google is reportedly developing an entirely new search engine in the face of increased competition from its rivals given the proliferation of AI technology. Under the project name Magi, the

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing

In an interview with The Wall Street Journal, Google CEO Sundar Pichai affirmed that a chatbot with artificial intelligence would soon be incorporated into Google Search.

Infusion of AI in search engines. How will it impact marketers in SEO?

Google and Microsoft are evidently moving forward with generative AI technology.

Google’s AI Powered Search Ads: What can marketers expect from this?

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

Advertisers are watching Bing’s AI Chatbot change the face of search advertising

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.

Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.

Yandex Source Code Hacked. Unlocks Valuable SEO Insights.

The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.

Google Shares Recommendations to Optimize Core Web Vitals

Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content

Google has confirmed that the "December 2022 useful content update" is now complete.

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic

SEMrush, an SEO platform, recently announced certain changes to its algorithm. The changes are more inclined towards providing high-quality data to its users.

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