It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.
Sharing a demo of the new Bing, Microsoft has reportedly said that it plans to generate revenue from it by including search ads – where brands pay to display either their websites or products in the search result lists for keywords that are relevant to their businesses. Microsoft hopes to integrate these search ads in the responses that the Bing chatbot generates.
This is based on the hope that the almost human-like responses from the chatbot will attract more search users and so, more advertisers and consequently more ad revenues. Also, the positioning of the search ads, will be on a more prominent part of the page, it is said, making it more attractive to advertisers.
Saying that generative AI has captivated the attention of the whole world is not an exaggeration.
Jumping on the bandwagon, Alphabet’s Google and Microsoft announced generative chatbots a day apart from each other.
Both bots have been released only to a small group of users.
Both of them can aggregate material from the web for the most complex of queries.
Both of them work at lightning speeds.
Both of them have a waiting list of millions, biding their time to get on board.
And so far, both of them are slightly unpredictable! (We will wait to see how that pans out)
But the big news for advertisers is that Microsoft is already testing search ads in its juiced up Bing – including the traditional kind, according to Reuters.