No matter what kind of digital marketing strategy each brand is working on, organic marketing helps to drive more website traffic.
SEO is significant for driving traffic and promoting your brand, and it works hand-in-hand with the user experience.
But when brands try to trick search engines, it will only lead to harm.
Google’s "December 2022 useful content update" reiterates the same.
We expect this algorithmic change by Google to be one of the most significant changes that will have a meaningful impact on search results.
It is time for marketers to keep an eye on analytics to notice if any big ranking or visibility changes are happening. If needed, brands have to make the necessary changes to their websites, as Google suggests, to keep them on track.
We believe Google's helpful content update will cause a fundamental shift in SEO content strategy, similar to the Google Panda update. The latter had a massive and far-reaching impact on SEO for years.
Panda's retribution fell on websites of all sizes and industries. There were numerous reports of organisations going out of business as a result of their years-long dependence on Google traffic. When that traffic vanished, so did their business.
Although it is too early to assess the magnitude of the new update's impact, we believe it is nothing more than a wake-up call for marketers. To focus on people-first content rather than search engine-first content to pull in more traffic.