YouTube, with more than 2 billion active users worldwide, allows marketers to present unique content that's easy for viewers to consume and share. Clearly, video marketing is exploding like never before.
YouTube appears to be focusing on YouTube shorts as the popularity of short-form video content grows. The new set of analytics updates will provide businesses and creators with content-specific data to better gauge and optimize their video performance.
According to a Hubspot marketing trends survey, approximately 51% of marketers who used short-form videos last year intend to invest more in this medium, with 38% planning to invest the same amount.
Short-form videos are simple and easy to explore, which appeals to both creators and businesses alike. Short video content is translated to feel more authentic and relatable to consumers when marketers can convey these feelings with concise brand content.
So it is apparent that the emergence of short-form videos has redefined the way people consume content. Going forward, prioritizing YouTube shorts in marketing strategy will apparently give brands an opportunity to attract massive audiences.
We expect that the popularity of short-form video will continue to rise. And now is the time for brands to explore this space in order to differentiate themselves from the competition and maximize the effectiveness of their marketing efforts.