Taking a proactive approach to gathering customer feedback ensures that brands do not deviate too far from the needs of their customers. Customer feedback is crucial for understanding customers’ experiences with your company, product, or service and making further improvements to drive business forward.
It is especially useful for marketing teams and market researchers in determining which customers to target, which products resonate with the product, and making proactive course corrections accordingly.
In recent years, smartphones have grown to be more powerful and all-encompassing. People are spending more time on mobile devices than on any other gadgets.
Hence, by acquiring Apptentive, Alchemer expands its existing mobile experience for customers. Alchemer enables users to engage with their customers by inviting them to specific survey experiences. But, now, with Apptentive, it will show up on mobile apps, voice-enabled devices, and everywhere people engage with companies in the mobile platform. Basically, it gains the capability to show up wherever the customers are.
In today’s marketing era, every organisation collects customers’ feedback, but many don’t act on it. Apptentive, on the other hand, provides granular insights by measuring every small shift in customer sentiments throughout their journey. Marketers can later easily route those insights to increase customer retention, improve precision targeting, and make better marketing decisions.
In brief, we expect this partnership will help enterprises find and keep their customers closer by lowering the barrier to receiving their opinions and understanding their problems.