Undoubtedly, Instagram shopping plays a crucial role in allowing businesses to provide an immersive storefront for people to explore their best products.
Globally, the pandemic has hastened the transition to a more digital world and caused changes in online shopping. E-commerce sales increased by $244.2 billion, or 43%, in 2020, the first year of the pandemic, rising from $571.2 billion in 2019 to $815.4 billion in 2020, according to the 2020 Annual Retail Trade Survey (ARTS) release.
Although online shopping activity has been steadily increasing over time, it is not happening at the rate it once did. To be exact, after the pandemic, once the physical stores reopened, it gradually started to taper down.
Now, with the announcement that Instagram has kicked out the shopping tab, we don’t see it as a loss of opportunity.
Instagram still holds its door open for in-app shopping, just without the prominent shortcut on the home feed. Hence, the current move only reflects that shopping on Instagram has yet to become a bigger thing.
On the other hand, Instagram has been constantly rolling out multiple new features and updates. All these new updates aim to simplify the user experience and emphasize the focus on pushing content creation.
Video marketing has become undeniably vital in the marketing world. Thus, instead of whining over Instagram’s timely decision, it is beneficial for marketers to focus on refining their content strategy by leveraging content distribution features available in this popular image and short-form video sharing app.
Thereby, it will help brands pull in more audiences to discover their products and build credibility rather than pushing them to shop on an impulse.