TikTok ban threat: Mitigation plan for marketers.
Bytedance’s successful social media platform, TikTok has come under fire in recent years after several government agencies and experts charged and convicted it of sharing user information with the Chinese government.
TikTok “Series”: An opportunity or obstacle for marketers?
"Series" is a recently introduced TikTok feature. Creators can use Series to post video collections behind a paywall. TikTok users who want to watch Series videos must pay via in-video links or the creator's profile.
TikTok collaborates with Dentsu, providing a new data tracking system for marketers
TikTok has recently announced a partnership with Dentsu, the Japanese advertising agency. The partnership offers an interesting alternative to web tracking for brands through Dentsu’s ‘Digital X’ process.
Get ready for “March Madness” with Twitter’s insights to ramp up engagement
As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.
Hilton’s success with long-form TikTok videos burst the bubble for marketers
Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.
Nissan and TikTok Now take on March Madness – Smooth Marketing Move!
Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.
Pinterest tests a new premium video ad format, unlocking new opportunities for brands
Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.
From Hookups to Heaven – Gen Z and Tinder’s new campaign
Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.
Live commerce: The Future of Online Shopping?
The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.
Authentication Badges from Meta – Do Brands really need one?
Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.
TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?
TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.
Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?
Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!
Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!
Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.
YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field.
YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.
Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?
Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.
Track and Optimize - TikTok adds Analytics to Videos
TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.
Snapchat's new brand campaign, illustrating the magic of AR
Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy
Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.
Brands Shift Towards TikTok at the Expense of its Rivals
TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.
Medium Embraces Mastodon: What marketers need to know about this decentralized social network?
Online publishing forum Medium, has now announced that it’s embracing the open source Mastodon platform. It will launch its own Mastodon community, named "me.dm," to support its authors and publications.
Leverage YouTube’s New Analytical Updates to better optimise Your Videos
In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.
Google and Meta Advertising Dominance fades amid growing competition
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed
Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.
Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era
Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.
Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future
Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.
Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution
Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.
Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report
Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.
A Bright Outlook for Social Media in 2023 despite Economic Uncertainty
Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.
Why should brands care about Instagram Notes Feature?
Instagram recently added several new features to its app. Of all the other features, Instagram notes is the centre of attraction. It serves as a new way to communicate with followers. With Notes, users can post a status, share thoughts, or ask questions to keep up with their group or community.
Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted.
Instagram announced today that it’s expanding its account status hub with new transparency tools for professional users to manage and distribute their social content.
Hive Social - The New Social Media App to Keep on your Marketing Radar
Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.
TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window
Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.
Hootsuite Integration with TikTok Simplifies Social Media Management
Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.
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