Why should brands care about Instagram Notes Feature?

Published: December 19, 2022

min read

Instagram recently added several new features to its app. Of all the other features, Instagram notes is the centre of attraction. It serves as a new way to communicate with followers. With Notes, users can post a status, share thoughts, or ask questions to keep up with their group or community.

In a blog post, Instagram stated that it added Notes because users prefer "a lightweight, easy way to share what's on their mind and start conversations."

While the features are obviously reminiscent of MSN status updates or AOL Instant Messenger of the millennium era, the current implementation has a much different user interface.

Notes allows users to send short, 60-character messages to a group of their Instagram friends. Just like Instagram stories, the message will remain visible for 24 hours before disappearing.

What does the Notes feature mean for brands?

Meta's move to take on Twitter with the Notes feature?

The announcement of Instagram Notes comes amid the current tension in Twitter and widespread backlash. While the format of Notes differs from Twitter’s real-time feed, it may seem to have some overlap. In fact, the company had been weighing whether Notes should even be its own standalone app or another feed inside Instagram. For the time being, however, it appears Instagram is launching Notes as is.

Benefits of Using Notes for Managing Organic Brand Communication

Instagram has introduced a new and organic way for brands and businesses to communicate with their audiences with the Notes feature.

Organic marketing plays a crucial role in driving traffic to your brand’s digital presence. On that note, brands can leverage this feature to offer customer service, promote their products, and make time-sensitive offers. While Instagram stories can be used to boost engagement, Notes is a refreshing way to manage direct and personalized conversations with audiences.

By sharing their short thoughts, questions, or opinions, businesses can go a step closer to their audiences, strengthen their relationship with them, and provide a more personalised experience. They can keep communications crisp with short-text and emojis.

As Instagram Notes land on the "messages" tab, it increases the possibilities for audiences to notice your messages. Hence, the brand’s visibility can be improved.

This way, the interaction will become more diversified for users, and can go beyond one-way communications that simply push customers to buy.

In essence, Instagram Notes are a simple and quick way to blast out a message. Brands can definitely give this feature a shot to communicate news, updates or other pertinent information.


Jasmine Jackson

Jasmine is a social media maven with a talent for building engaged communities. She's a natural storyteller and has a way of making complex ideas accessible to everyone. In her spare time, she enjoys reading, and exploring new cuisines.


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