Salesforce Low-Code DevOps Center for Marketing Automation and Agility

Published: December 17, 2022

min read

Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.

The DevOps Center is a tool that assists teams in releasing technology more quickly. It enables you to move changes between Salesforce development environments by utilizing features such as visual development pipelines, GitHub source control, and automatic change tracking for your environments.

DevOps Center is the replacement of change sets, which is the standard way to move changes between Salesforce environments. It is relatively simple to use and is manually created by adding components one by one. But it has multiple drawbacks.

Karen Fidelak, Product Manager for Salesforce DevOps Center

Here are the key features of DevOps Center:

  • Work Items: Work Items is a new object designed for the DevOps Center. It helps organize the work by tracking and deploying the associated changes with Work Items. Unlike change sets, it contains a list of changed metadata items.
  • Track changes automatically: Changes are tracked automatically in the DevOps Center as development teams make the changes in their sandboxes. Developers just need to select the ones they want to migrate from the list of changed metadata components, and the work is done.
  • Pipelines: Now, Salesforce allows you to define different pipelines of development environments, which was not the case earlier.
  • Source Control: DevOps Center makes it easy to adopt source control. DevOps Center seamlessly integrates with GitHub source control, which allows developer teams to have a complete view of source changes without having an in-depth understanding of source control tools.
  • Deploy changes with clicks: Now you can simply click to deploy changes from one stage to another with just clicks and not codes.

DevOps Center is free for all Salesforce customers, and it is now available in public beta.

Why Salesforce DevOps Center Matters?

Enterprise marketers are under intense pressure to do more with less. They have to increase efficiency, boost sales, meet customer expectations, and stay within budget.

Salesforce, with its continuous innovations, drives the growth of an organisation across sales, service, marketing, and commerce. At this point, the Salesforce Devops center is launched with powerful features that make deployment and change management a lot easier.

Earlier, when the Salesforce DevOps centre was not in the picture, automation, testing, and iteration were largely cumbersome. Moreover, the occurrence of deployment errors was commonplace, further lengthening the testing and implementation cycle.

However, now, with the availability of the Salesforce DevOps Center, it is possible to reduce human errors, automate repeatable tasks, streamline communication, and leverage data to iterate on strategies. This greatly improves the productivity of development teams.

As the Salesforce DevOps Center speeds up the overall development and deployment process on the Salesforce Platform, it will become more cost-effective for organizations.

The DevOps for Salesforce reimagines the way businesses manage their Salesforce processes, such as building new features, and deploying changes, then pushing that work along a release pipeline for integration and testing before the production release. It seamlessly collaborates all the Salesforce experts to contribute to an agile development and release cycle.

Put simply, it is time for Salesforce developers to say goodbye to manual change sets and adopt modern DevOps practises to ramp up efficiency and agility in one shot.


Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.


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