Google periodically updates its Search Central portal with documentation and guides to help SEO teams and marketers improve the visibility of their websites in Google search results. This has for long helped site owners to understand how the search engine works and optimize their website accordingly.
The visual gallery can further help marketers demystify core search features that can promote visibility in SERPs. This will also allow for the standardization and consistency of search features.
With this new visual guide, Google has made it clear that it wants to revamp its traditional search experience and emphasize more on core visual elements. This will allow audiences to explore information in a visually-conducive format with ease.
As audiences are more open to a visual search experience, businesses should also consider improving their search visibility by optimizing for these core visual elements. This guide could serve as an eyeopener for brands trying to stand out in SERPs with salient visual features such as images, favicons, videos, rich snippets, ratings, and more.
As visual elements reign in on search, it’s high time marketers move beyond traditional business listings and text-based citations. Site owners and marketers that want to improve their visibility in search can seize a competitive edge by adopting these core visual elements.
Attention fragmentation is a big concern lately. As audiences tend to scan across search results, visual elements are certain to catch their attention and entice them to click on a result.
Just as core web vital metrics and page experience signals helped to strengthen SEO and improve site speed, we can perhaps expect visual search elements highlighted in this guide to aid marketers to drive more website traffic.