Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report

Published: January 04, 2023

min read

Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.

The stats from Wyzowl say videos are shared twice as much as any other form of content. 88% of people are convinced to buy a product or service based on a brand’s video.

Vidizmo provides user-specific data to display a dashboard of different interactivity stats for all users in the Vidizmo portal, which includes:

  • Views of media files and completions
  • Content interactions and engagement trends
  • Quizzes and surveys attempted.
  • Survey and Quiz Results
  • Course certificates rewarded

The report provides detailed user insights that explain which videos were watched by which users, how much they watched, and what their understanding of the video was based on quizzes assigned to them. With these user and video reports, brands can track detailed statistics to analyse user engagement through data such as user media progress, impressions, views, completions, and interactions.

Furthermore, brands can record a variety of interactive user actions, such as likes, shares, downloads, and favourites, and then filter them to view data related to a specific media.

To study the user journey in depth and evaluate the usefulness of media, the data is provided in both graph and tabular format.

Vidizmo has primarily provided advanced user analytics in its product, EnterpriseTube, an enterprise video management system that allows you to manage digital content such as videos, audios, images, and documents. It is a platform for live and on-demand video streaming for internal and external audiences in a secure and compliant environment.

Will Vidizmo’s analytics report help enterprise brands refine their video marketing strategy?

Businesses are leveraging video marketing in full swing to influence consumer behaviour, increase sales, and increase brand visibility. Besides offering a great user experience, videos serve as a powerful tool to boost customer engagement.

When it comes to video marketing, personalization is pivotal to producing content that converts. Be it product demos, webinars, or capturing leads from your videos.

Most enterprises today use some kind of data analysis to make key decisions, but they may be missing out on valuable insights by not exploring advanced video analytics. As a result, they may miss out on an opportunity to develop an effective video strategy.

Now, with Vidizmo’s advanced user analytics report, brands can swiftly track viewers' interactions without any hassle. It will possibly enable marketers to gain a deeper understanding of the type of content that garners higher engagement with its easy-to-view reports and graphs.

Needless to say, Vidizmo’s intuitive and comprehensive reports will be an additional advantage. Marketers can keep a tab on key engagement metrics in a single place to assess the performance of their content.

While enterprise brands deal with an ample amount of video content, the process can get tedious with intricate systems. Vidizmo provides a simplified graph and tabular view of data. As a result, it may make the entire process easier for marketers to refine an effective video strategy.

In short, we anticipate that Vidizmo's new analytics report will help marketers overcome some of the key challenges they faced previously and meet their business goals.


Sarah Johnson

Sarah is an analytical marketing expert with a passion for data-driven insights. She has a keen eye for detail and a talent for turning complex information into actionable strategies. In her free time, she enjoys yoga, travel, and trying out new recipes in the kitchen.


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