As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.
Although marketers think that they are on the right track, keeping up with current trends and changes is crucial. Consumers' requirements and behaviours keep changing. New marketing tools and capabilities will keep emerging.
Below are the two main trends that we expect marketers will experience in 2023:
More enterprises will embrace composable infrastructure
According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation.
In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings, which allow enterprise brands to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture.
In 2023, more enterprises will adopt composable architectures to reduce the costs of digital transformation. Because of the number of people and systems involved in larger organisations, updating and implementing new technology is a more difficult task.
Increase in low-code customer experience processes
Over the last few years, the no-code and low-code space has boomed with exciting new companies and products that enable massive levels of creativity and innovation.
A recent report by Gartner also states that low-code tools will make up 65 percent of all app development by 2024. Now, more and more marketers are starting to jump on the low-code bandwagon, with 80 percent saying it freed up time for them to focus on high-priority tasks.
There are many no-code tools available on the market for workflow automation and business process automation. As previously stated, enterprises will prefer composable infrastructure in the future. Because of the need to adapt quickly, low-code customer experience (CX) processes will be implemented.