Be it a big national company or a local business, social media has become an essential part of business marketing strategies to connect with target audiences.
All the social media platforms, including TikTok, which faces a ban threat in the western market, are invariably coming up with various new features for their apps to keep pulling audiences and marketers’ attention.
Needless to mention, Snapchat recently made headlines for its "Dreams" project, TikTok made a new partnership with ReachTV to bring TikTok videos to airports, and so much more.
And now, Meta-owned Instagram has made an announcement on adding new search ads placement via its marketing API.
It is also noted that Instagram made this announcement two months after it began testing ads in search results. These types of ads allow brands to display promotions based on keywords entered into a search query in the app.
Users will soon begin to see ads related to their searches as a result of this update. If they search for "Hair Care Products," they will see advertisements related to hair care products in the search results feed.
The ads can be distinguished from regular posts by a "sponsored" label under the account's name.
With this new update, brands will be able to create and preview their ads in Instagram search results. Besides, third-party social management platforms will be able to create Instagram search ads and provide full analysis capacity with this new update, providing another way for more marketers to tap into new opportunities in the app.
Following the company's first-ever quarterly revenue drop during Q2 2022 due to declining ad sales, Meta increased its ad weight on Instagram. The new ad placement can help Meta generate more income at a time when the company is dealing with low advertising demand.