It is already known that the TikTok ban threat is only growing in western countries. And many ad agencies and marketers who rely on TikTok are very concerned about the situation and are waiting to see what will happen in the end.
However, the ban threat is nothing new to this social media giant. To effectively handle this situation, TikTok executives host various meetings with advertisers and brand owners to convince them that their platform is safe.
TikTok, on the other hand, is also introducing various new features to keep audiences and brands hooked on their platform.
It struck a deal with Screenvision, which distributes ad inventory in movie theatres, earlier this week to have TikTok content show up in movie pre-shows.
TikTok's head of global distribution and partnerships, Dan Page, stated in November that the platform intended to deliver entertainment experiences to more screens other than mobile.
And, now, as part of its effort, the company has formed a new partnership with airport TV network ReachTV to bring TikTok videos to airports.
According to ReachTV, the TikTok content will be broadcast in three-minute increments and restored every hour across 90 commercial airports in the country. Particularly, the travel and lifestyle TikTok videos will be featured in the series, as they are the most popular genres on this social platform.