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Multi-sensory Marketing and Mastercard

Typical marketing strategy includes the use of two senses – sight and sound.
Mastercard took it to a whole different level by including the other senses as well.

Of Smart Spoons, Taste and the Metaverse

Scientists in Meiji University in Tokyo have invented a smart spoon that when powered on, can send a weak electric current via electrodes embedded in the tip of the spoon to simulate a person’s taste receptors present on his tongue.


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