HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?
HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.
Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses
HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.
HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies
HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.
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