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Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls

Meta is adding Avatars to Facebook, Instagram and Messenger. In a bid to draw more people into a more advanced digital space and the metaverse, Meta brings digital characters that people can use to represent themselves (or Avatars) there. Meta is pressing forward to a metaverse future and this is one way to draw people there.

Meta at Cannes 2023: more AI magic is on the way for businesses!

With the popularity of generative AI exploding in recent months, tech giants from Google to Meta

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?

Data restrictions and changes in the digital advertising landscape are increasing, and this trend will only continue as the digital

Bacardi embraces the AR wave: will it drive the campaigns to new heights?

Although some big names in the industry have begun to scale back their experiments with web3 and the metaverse, many well-known brands such as

AI-driven metaverse: What does it mean to brands and marketers?

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

Meta comes with more AR experiences: get a step closer to your audiences!

Over the past year, Meta has enhanced its ad sales tactics, particularly as it has diminished the metaverse in favour of focusing on its core business, which includes running advertisements on its platforms such as Instagram,

Retail Media – watch it take wings and soar!

One would think that Meta would have met its match in Alphabet or something. But no – its retail media!

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?

Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.

Meta announces new ad types for retailers: A must-try option for marketers.

Meta announced the testing of its two new ad types, manager partner ads and local inventory ads, during Meta's presentation at ShopTalk 2023.

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology

Authentication Badges from Meta – Do Brands really need one?

Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy

Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.

Google and Meta Advertising Dominance fades amid growing competition

Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution

Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.

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