Meta is adding Avatars to Facebook, Instagram and Messenger. In a bid to draw more people into a more advanced digital space and the metaverse, Meta brings digital characters that people can use to represent themselves (or Avatars) there. Meta is pressing forward to a metaverse future and this is one way to draw people there.
With the popularity of generative AI exploding in recent months, tech giants from Google to Meta
Data restrictions and changes in the digital advertising landscape are increasing, and this trend will only continue as the digital
Although some big names in the industry have begun to scale back their experiments with web3 and the metaverse, many well-known brands such as
Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.
Over the past year, Meta has enhanced its ad sales tactics, particularly as it has diminished the metaverse in favour of focusing on its core business, which includes running advertisements on its platforms such as Instagram,
Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.
Meta announced the testing of its two new ad types, manager partner ads and local inventory ads, during Meta's presentation at ShopTalk 2023.
The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology
Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.
Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.
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