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Ikea Bags Customers with a Frakta Statue

Ikea has a brand-new bag! Everyone knows its Frakta bag – and now Ikea plans to build 19-foot statues of its iconic Frakta bag in New York, Chicago

Costco’s in-store displays – a tale of omnichannel marketing possibilities

Brands create campaigns to get the attention of their audiences and draw them to their products. But most often, once the customer is enticed walk into the store, the story ends.


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