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Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!
Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their
TikTok takes a visual route—will it unleash sales potential for brands?
With online shopping offering people various flexibilities, people’s love for it is only growing. In the meantime, social
TikTok paves the way for effortless creativity—what can the impacts be for businesses?
The buzz around generative AI has been exploding since the launch of ChatGPT. While tech giants like Google and Microsoft are keen on
TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?
While TikTok faces a ban threat in the western market on the one hand, this strongly youth-oriented platform keeps on adding
TikTok gets a Tako when AI comes on board!
Tako is the new AI Chatbot on TikTok. It aims to help serve relevant content to users and also be a source of more information for users.
TikTok videos to fly beyond mobile screens: what does it imply for marketers?
It is already known that the TikTok ban threat is only growing in western countries. And many ad agencies and marketers
TikTok Smart Performance Campaign: a lever to pull to drive growth?
In spite of the uncertainty surrounding TikTok’s future in the United States, the company has been focusing more on its performance-focused offerings, particularly its Smart Performance Campaigns.
What if TikTok gets banned: is it the end of the world for ad agencies?
TikTok is facing a potential ban threat in the US after several government agencies and experts convicted it of sharing user information with the Chinese government.
Trust and Target – a lesson in marketing for brands
Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.
TikTok ban threat: Mitigation plan for marketers.
Bytedance’s successful social media platform, TikTok has come under fire in recent years after several government agencies and experts charged and convicted it of sharing user information with the Chinese government.
TikTok “Series”: An opportunity or obstacle for marketers?
"Series" is a recently introduced TikTok feature. Creators can use Series to post video collections behind a paywall. TikTok users who want to watch Series videos must pay via in-video links or the creator's profile.
TikTok collaborates with Dentsu, providing a new data tracking system for marketers
TikTok has recently announced a partnership with Dentsu, the Japanese advertising agency. The partnership offers an interesting alternative to web tracking for brands through Dentsu’s ‘Digital X’ process.
Hilton’s success with long-form TikTok videos burst the bubble for marketers
Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.
Nissan and TikTok Now take on March Madness – Smooth Marketing Move!
Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.
TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?
TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.
Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!
Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.
Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?
Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.
Track and Optimize - TikTok adds Analytics to Videos
TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.
Brands Shift Towards TikTok at the Expense of its Rivals
TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.
Google and Meta Advertising Dominance fades amid growing competition
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window
Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.
Hootsuite Integration with TikTok Simplifies Social Media Management
Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.