While TikTok faces a ban threat in the western market on the one hand, this strongly youth-oriented platform keeps on adding more intriguing features for users and possibilities for marketers and creators. Needless to mention, recently the company announced its testing of the AI chatbot Tako.
With the creator world continuing to gain traction among users, businesses use of influencer marketing to amplify their reach is only increasing. Particularly, TikTok is one prominent platform on which many influencers lean to connect with younger audiences and increase their followings. And to use it to its advantage, TikTok is also striving to incorporate many new features for the benefit of both businesses and influencers.
TikTok recently introduced an innovative method called 'Open Applications' that allows brands to share the details of a forthcoming campaign, which interested creators are able to respond to in the app.
TikTok has been trying it for a few months. However, the feature is now made available to a broader audience. It allows businesses to generate curiosity among creators while helping them build their campaigns.
Each creator application includes a brief proposal or idea for the brand campaign, glimpses of relevant TikTok videos created by the creator, contact details, and an offered fee.
It's sort of an audition for TikTok creators. This will ideally provide brands with greater choices and key information on who they work with, while also increasing partnership possibilities for creators.
Brands will be able to view creators' submissions in the app once they have made their pitches.
Furthermore, brands may request that particular creators submit proposals for their pitches, allowing for more targeted collaboration.