While generative AI has already been helping brands and businesses in many ways, a tool like script-generator from TikTok will indeed be a huge help for businesses.
But when most brands and businesses begin to utilise the tool, won’t it lead everyone to post similar stuff on the platform? Won’t it become very generic as the tool is only going to process the existing ideas and bring something out of them?
But this challenge exists with any type of generative AI tool available on the market.
That is where the human touch and human validation take centre stage. Given the vitality of generative AI in today’s digital marketing landscape, businesses and brands cannot exclude it and should adopt this emerging technology and keep finding the best ways to use it to their advantage. However, they should also keep in mind that it is their responsibility to ensure their content is unique, scroll-stopping, authentic, and effective.
And here are a few ways we believe TikTok’s "script generator" can benefit businesses:
To keep up with trends:
Social media, particularly TikTok, is known for its fast-paced trends. But the problem with microtrends is that they just vanish in the blink of an eye. So, it is crucial for businesses to strike the iron when it is hot to reap the most of it.
However, the challenge is creating content in a short span of time so as to align with trends and resonate well with the target audiences. To combat this, a global beauty brand like Loreal is using the strategy of appointing in-house teams to speed up content creation in order to capitalise on current trends.
And now businesses can leverage this script generator tool from TikTok to easily generate scripts that align with the latest viral trend at a fast pace. This way, they can quickly jump on emerging trends, make their content reach their TikTok audiences at the right time, and amplify the reach.
It empowers businesses with less creative skills to do more:
Creative expertise is vital for developing unique and engaging scripts for TikTok videos. Due to the lack of scripting capabilities, many businesses hesitate to dive into this work.
And, now with this new tool, non-creators can feel comfortable, confident, and create content independently just with the prompts. This, in turn, would level the playing field and give more diverse voices and perspectives a chance to be heard. This way, it also bridges the gap and reduces the need for more creative support.
It saves time and improves efficiency:
As the script generator tool facilitates TikTok’s content creation process, it eliminates the need for businesses to create content from scratch. By providing the appropriate inputs that align with their brand voice and values, they will probably be able to brainstorm new ideas in a short period of time.
Consequently, it will save a significant amount of time and effort for businesses while being able to generate catchy video scripts.
Overall, it is once again a good move by TikTok to hold the attention of brands and businesses and ease their work processes. It is definitely worth paying attention to for businesses, but ensuring a human touch is outright critical to reaping good results.