TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.
This new feature enables the creator to track various kinds of data about the videos. They can compare the performance of their ads with industry standards and gain insight into how the various elements in the video clips are performing.
It is possible to track even how specific elements in clips resonate! Insights about the audience are also available. Based on all the performance trends, the creator can tweak the videos to optimize them, or create more along the same lines, if the appreciation levels are high.
It is also possible to dig further and deeper into five aspects such as key frames, audience, Instant Page, Interactive Add-On, and comments.