TikTok has already begun to convince agency owners through various meetings with leaders in the ad industry.
And TikTok is also presumably working on a backup plan. ByteDance, the app’s Chinese parent company, and another social platform, lemon8, were recently ranked No. 9 from being an unranked app among the top free apps in the U.S. in the top charts of the U.S. App Store.
Irrespective of all its efforts, if the app gets banned, it does not mean the world will stop for ad agencies.
Agencies will start adapting to new platforms after some initial noise and struggle. There are so many platforms emerging in the market—other than YouTube, Instagram, and Facebook—that could be a potential replacement for TikTok.
Though the majority of ad agencies believe the ban is unlikely to happen, it is important for them to develop a holistic social media strategy for brands and explore replica platforms so as to combat the aftermath of the TikTok ban.
Because, ultimately, if a brand remains tuned to audiences, things will start falling into place.
However, the transition will not be easy, but it is not insurmountable.
The key to making the transition simple is to seek out the influencers who are trending on other platforms that their respective clients want to migrate to.
If you did not already know, agencies are now using the AI tools available in the market to find creators that match a brand’s goals and objectives to make the journey smooth. It will make the process even easier for them.
On top of all, in this fast-paced world, people are already accustomed to consuming so much digital content. Thus, no matter what the final verdict is, the world will move on and adapt.
As a result, a potential replacement will soon come and fill the void left by TikTok for advertising agencies much sooner than they could expect.