Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.

Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!

TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.

Video and audio content have both benefited the marketing industry in numerous ways. Instead of consumers staring at a dull landing page, sound and visuals pave the way for the future of marketing.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.