Super Bowl: Crucial for Marketers
The arrival of YouTube CPH Masthead on the advertising scene is big news for mid-market and enterprise brands looking to reach a massive audience during the biggest marketing opportunity of the year: the Super Bowl. With over 112 million viewers worldwide tuning in, getting a coveted advertising spot during the game has been a dream for many brands, but one that was only attainable for the largest of companies with deep pockets.
But with the launch of YouTube CPH Masthead, this is no longer the case. Brands now have the opportunity to reach the same massive audience at a fraction of the cost of traditional TV advertising, making the Super Bowl a viable marketing opportunity for a wider range of companies. This level playing field opens up new possibilities for brands to promote themselves and reach new customers in innovative and cost-effective ways.
Moreover, while many brands have been leveraging digital and social media during the Super Bowl in the past, the arrival of YouTube CPH Masthead offers a unique advantage. With the games now viewable on YouTube from television, the viewing experience for viewers is much closer to that of a traditional TV ad, bridging the gap between digital and traditional advertising and providing a new level of accessibility for mid-market and enterprise brands.
In conclusion, the launch of YouTube Masthead is a game changer for advertisers, offering new opportunities for brands to reach a massive audience during the Super Bowl and promote themselves to new customers at a fraction of the cost of traditional TV advertising.