With these updates, the social network is looking to provide more transparency and demystify ‘shadowbans’. This feature can come in handy for creators and businesses alike to maximize brand presence in the app.
Earlier the marketing teams did not have much clue about why their posts are not getting enough visibility and engagement. They might have tried several methods to boost engagement and expand reach.
However, with this new update, they will have greater insights into what’s happening behind the scenes. If their posts are not getting the expected reach or if followers complain they are unable to view updates, brands can now quickly check if everything is as it should be. They can assess if their content confirms to community guidelines with certainty and take the necessary action to remedy any issues within a single window.
This will relieve some pressure off the marketers who can dispel suspicion of restrictions in reach. Instagram is being upfront with this, and so marketers can make the best use of this tool to help them correct known issues.
Not to belabor the obvious. Despite checking under the account status for any breach of violations, if marketers feel their reach is still plateauing, then the problem is with the content and not a technical issue. Thus, marketers can be rest assured that their content is being distributed and recommended across different parts of Instagram.