As the massive sports event "March Madness" is on, brands and marketers are already gearing up to capitalise on this massive opportunity to attract audiences towards their brands.
With videos being popular and extremely easy to consume for audiences, they are becoming extremely important in social media.
With Twitter’s recent data on the surge in video views on college basketball tweets, it even more emphasizes the importance of videos at the time of an event like March Madness to amp up the engagement.
However, be it videos or texts, keeping up with trends and making it relatable to audiences is crucial. In this regard, implementing all the insights provided by Twitter will be hugely impactful for brands. It will outright help brands in reaching new audiences and amplifying engagement easily.
In addition to these, we believe that implementing the following strategies will be extremely beneficial for driving engagement on Twitter:
Making memes or funny posts around the event:
Memes have become part of life for younger generations. Through memes, brands will be able to communicate the way their target audiences talk. As a result, people can relate to them easily. Instead of just copying and pasting memes, if a brand can keenly observe the sports event and come up with an interesting meme, it can possibly open its door to huge audiences. This way, brands can increase their engagement and promote their products to audiences.
Create interactive experiences and meaningful deals:
Conducting daily quizzes about the event can be both entertaining and interactive for audiences. At the end, brands can provide attractive deals and offers for the participants and winners. Needless to say, poor planning can quickly make it boring. Hence, offering meaningful deals is important. It is indeed true that competitor brands will also come up with similar deals for audiences. Thereby, making the offer unique and valuable to audiences is also equally important for audiences to distinguish themselves from others. This way, brands can potentially improve engagement and gain the audience's attention.
Consistent posting is the key:
The average amount of time people spend on Twitter during a sporting event like March Madness is considerably higher. Making the most of these periods of time is a brilliant option for marketers. However, the key is to remain relevant and consistent with the target audiences. The consistent voice of the brand can only make it memorable and recognisable among others. Furthermore, it reinforces the authenticity of the brand and improves engagement.
To be precise, Twitter is already the platform of preference for brands to make live comments on the nation's most widely watched events. Now, the new insights from Twitter will undoubtedly be of great use for marketers looking to make a mark in this March Madness 2023 season.