Facebook's decision to use generative AI to accomplish its metaverse ambitions is a fantastic idea, and it marks the start of a new beginning for the company.
Needless to mention, Roblox has recently made a similar move by leveraging AI to expand the possibilities of the metaverse.
Although the metaverse can offer massive opportunities for businesses, it is still in its infancy. Businesses and marketers are taking a step back as they struggle to make the most of their metaverse investments.
Now, with the gradual incorporation of AI into the metaverse, we believe the game will become more interesting.
But what kind of changes can marketers expect as a result of this?
AI will pull the metaverse closer:
One of the key challenges in creating Meta’s VR environment is the complexity involved in building VR experiences. Only high-end developers were able to build that and bring about the intended results.
But now, with generative AI tools, Meta will be able to bring more creative, interactive, and personalized VR experiences in a short time. This way, AI tools can open up new possibilities for the metaverse and are likely to pull it closer to audiences than expected.
VR popularity will rise:
Interest in virtual reality has fluctuated over the years as technology has advanced. However, these bursts have generally been fleeting, as VR is still in its early stages.
With the incorporation of its generative AI, if Meta can bring streamlined VR creation tools, then more businesses will adopt VR culture to create a more intuitive and engaging experience for their customers.
Can create a seamless user experience in the metaverse:
As AI can analyse large amounts of data and provide meaningful insights, developers can use it to identify user preferences and make data-driven design decisions to improve VR experiences. This way, AI will push the boundary, unlock new possibilities, and pave the way for creating seamless user experiences in the metaverse.
In essence, Facebook's metaverse ambitions are on the right track. Evidently, the metaverse is evolving, and it will be interesting to see how Facebook will use its generative tools to make the metaverse relevant and adaptable to the business world.