AI-driven metaverse: What does it mean to brands and marketers?
Published: May 19, 2023
Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.
From entertainment and social networking to education and business, the metaverse can be used for various purposes. But when industry leaders and decision-makers in the business world took steps to explore this new virtual world, ChatGPT came into the picture.
Needless to mention, the kind of popularity this generative AI tool has gained and the changes it has brought As a result of this, all the tech giants in the industry ramped up to establish their authority in the AI space by introducing new AI tools, integrations, and features. Particularly when Meta put the metaverse on the back burner and focused on AI, everyone decided the metaverse was dead, and Facebook buried its metaverse dreams.
And as everyone knows, Facebook’s CEO, Mark Zuckerberg, faced intense criticism on social media for that. However, Facebook’s recent moves clearly show that it is far from its metaverse dreams, but it doesn’t give up on the metaverse totally.
It is known that Meta has recently shared some new VR elements to advance its VR tools, along with in-car VR usage and the expansion of members-only Horizon Worlds. And next to that, Meta CEO Mark Zuckerberg announced another noteworthy step. And, that is, users can customise their home environment within Meta Quest. It will enable users to set their own preferred destination for their home setting.
And the interesting part is that Meta is leveraging generative AI tools to simplify VR environment creation and run towards its metaverse goals quickly.
On a related note, at its AI Infra @ Scale event, Meta discussed some new developer perspectives on its generative AI work, and multiple Meta engineers and experts provided brief descriptions of its new projects.
Although Meta's metaverse dreams are not going to happen overnight, it is clear that the company is exploring all possibilities to push its dreams to the next stage.
What changes can brands expect with Meta’s new move?
Facebook's decision to use generative AI to accomplish its metaverse ambitions is a fantastic idea, and it marks the start of a new beginning for the company.
Needless to mention, Roblox has recently made a similar move by leveraging AI to expand the possibilities of the metaverse.
Although the metaverse can offer massive opportunities for businesses, it is still in its infancy. Businesses and marketers are taking a step back as they struggle to make the most of their metaverse investments.
Now, with the gradual incorporation of AI into the metaverse, we believe the game will become more interesting.
But what kind of changes can marketers expect as a result of this?
AI will pull the metaverse closer:
One of the key challenges in creating Meta’s VR environment is the complexity involved in building VR experiences. Only high-end developers were able to build that and bring about the intended results.
But now, with generative AI tools, Meta will be able to bring more creative, interactive, and personalized VR experiences in a short time. This way, AI tools can open up new possibilities for the metaverse and are likely to pull it closer to audiences than expected.
VR popularity will rise:
Interest in virtual reality has fluctuated over the years as technology has advanced. However, these bursts have generally been fleeting, as VR is still in its early stages.
With the incorporation of its generative AI, if Meta can bring streamlined VR creation tools, then more businesses will adopt VR culture to create a more intuitive and engaging experience for their customers.
Can create a seamless user experience in the metaverse:
As AI can analyse large amounts of data and provide meaningful insights, developers can use it to identify user preferences and make data-driven design decisions to improve VR experiences. This way, AI will push the boundary, unlock new possibilities, and pave the way for creating seamless user experiences in the metaverse.
In essence, Facebook's metaverse ambitions are on the right track. Evidently, the metaverse is evolving, and it will be interesting to see how Facebook will use its generative tools to make the metaverse relevant and adaptable to the business world.
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