The surge of interest in employing augmented reality (AR) in numerous applications is only increasing among leading market players such as Google, Microsoft, Apple, etc. According to statistics, the global augmented reality market is expected to increase at a CAGR of 39.8% between 2023 and 2030.
Out of many other social apps on the market, Snap is one that continuously makes announcements with its initiatives focusing on AR technology.
Snap claims that over 250 million people use augmented reality (AR) on Snapchat every day, with over 6 billion AR plays per day. Over 3 million AR lenses have been created for the platform by 300,000 AR creators and developers.
To take it a step further, Snapchat recently released a new and improved version of the AR Try-On Lens in collaboration with nail salon brand OPI on a new nail polish test experience in the app.
To put it in detail, Snapchat has previously provided nail polish try-on experiences, but this new variation is more flexible, more life-like, and provides novel methods for displaying nail products via AR in the app.
The new Try-On process will allow users to give a try on recent shades of OPI nail polish using the Snapchat camera and 'Nails Segmentation,' a revised element available within Snapchat's AR toolkit.
Apparently, Snapchat has been working to improve its AR tools in order to maintain its market leadership. Snapchat's AR Enterprise Services (ARES) platform, which allows other companies to incorporate Snapchat's AR technology into their own apps, websites, and physical locations, is a critical component on this front.