On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.
Indeed, Google recently announced a suite of AI-powered ad creation tools at its marketing live event.
WPP, the multinational communications and advertising company, has now joined the list.
Recently, WPP has partnered with Nvidia, an AI computing company, to render its users with a new advertising platform that uses generative AI capabilities to scale creative more efficiently.
The CEO of Nvidia recently disclosed the partnership at Computex, an annual technology conference.
The new solution is built based on Nvidia's Omniverse Cloud, which manages industrial digital applications and will soon be available exclusively to WPP clients.
As part of it, brands will be able to create 2D images and videos, as well as 3D simulations, using the unnamed platform. And WPP will be able to connect generative AI tools like Substance 3D and Firefly products from Adobe and Getty Images. It will allow their clients to create more lifelike images and videos from text.
According to the companies, the new platform will surpass traditional creative processes, in which thousands of assets must be manually created based on information collected from various sources.
WPP's new collaboration benefits from Nvidia's recent success. Nvidia has grown into one of the world's most valuable technology companies as a dominant vendor of artificial intelligence hardware and software.