But how and why?
AI is what everyone has been talking about in recent months. ChatGPT surpassed one million users in just five days of its launch.
Indeed, marketers are busy exploring and experimenting with the intuitive new generative AI tools.
Now, to answer the above-mentioned question, I must dive deeper into the reasons why marketers are finding it hard to drive the engagement and ROI of marketing campaigns.
Here are the few challenges marketers have:
Creating personalized content:
As audiences are increasingly becoming accustomed to personalized content, marketers are under pressure to create personalized content for different target segments so as to meet their unique needs and interests.
Marketers are required to spend never-ending time creating engaging content in order to capture audience attention.
It has been backbreaking for marketers to analyze and understand audiences’ interests and needs. As a result, marketers fail to identify different potential audience segments and cannot reach high-value audiences.
To create personalized content that meets audience expectations, marketers are required to increase their budget for hiring appropriate personnel to accomplish it.
Fresh and innovative ideas:
The competition is fierce in the digital landscape, and it puts marketers in a position to come up with unique and creative ideas to make them noticeable for audiences.
Understanding audiences' interests and creating content accordingly to do precise targeting so as to ensure their marketing is not wasted has been a huge challenge for marketers.
Simply put, the generative AI is showing tremendous potential to assist marketers in successfully surpassing all these challenges. Be it content creation, less time consumption to create more ideas, or precise targeting, AI smooths the path for marketers to improve their overall efficiency.
Besides, generative AI helps marketers in creating videos, images, sentiment analysis, SEO, and so on.
This is the reason why we strongly believe generative AI will be of great benefit to marketers and help boost the dwindling response rates of marketing campaigns.
Having said that, generative AI is not the silver bullet that will change everything and bring success to brands in no time. A concrete marketing strategy and strategic approach are a must for brands to reap the best results.
And, in our opinion, AI can be a potential catalyst to improve engagement rates and facilitate their overall marketing efforts.