AI with just about anything at all, has the potential to take things to a whole different level. And when it comes to streaming services, it will have a range of effects.
When advertising is powered by AI, it will immensely increase the relevance of the content that ad-supported services show viewers. And if those services require a user profile and login, they can stream ads based on demographics. And with AI in the mix, they might not even need a login! With algorithms that are powered by AI and machine learning, it may be possible to pick up on various user preferences and behavior patterns, so they will be able to target viewers on a highly personalized level, in a way that has never been seen before!
AI and various algorithms can offer viewers highly personalized custom recommendations on what they can watch next. Without a doubt, content recommendation is truly where AI will come into its own. Some services use content experts to do the job, behind the scenes. But this will take things to a whole different level.
When it comes to Workflow, scalability is what AI will bring to the table. AI can automate reviews of creatives and let advertisers in to the top dollar TV ad market. Disney already does that – but it will now enable the development of AI-generated creatives at lower costs.
Segmentation can be done at scale and at unthinkably quick speeds to reveal far more granular insights in just a fraction of the time. This is the foundation of a much more sophisticated targeting strategy. And that will churn out a very robust ROI for brands.
Programmatic advertising offers marketers real-time bidding and algorithmically adjusted ad placements. And when AI comes into the mix, things can scale dramatically. AI can learn and adapt to information in real time. And it can handle humungous amounts of information in seconds. So brands and marketers can then find targets at scale, optimize campaigns in real time, and boost their chances of hitting their sales goals.
It is all still very new and nascent. But AI naturally can work to help advertisers tweak campaigns based on the behavior of target audiences, and help them serve multiple different versions of creatives based on any earlier interactions with a previous ad or first-party data on the consumer’s existing brand relationship.
AI will make it easier for brands to reach the right audience around the right content with the right formats.