Why is AI talk so fierce everywhere?
Why is Bing getting so much attention, particularly after AI incorporation, even though the search engine has been in use for many years?
Samsung’s consideration of replacing Google with Bing in its devices is indeed huge, irrespective of what happens at the end. Don’t you think so?
What can Google’s new search engine bring that its existing search engine cannot?
All businesses strive to provide a better user experience. With the incorporation of AI in search engines, Google or any company can achieve results far better than they can now.
Be it improving the efficiency or accuracy of the search results or providing personalised search results for users, AI will be hugely beneficial.
But, the infusion of AI into search engines invariably panics the advertisers’ and publishers’ worlds as it seemingly reduces the need for users to click the links to get answers. Although Google is reiterating its commitment to keeping advertisers in mind while exploring the new technology, it still doesn’t eliminate the confusion among advertisers completely.
At this point, we believe that focusing on the positives that AI incorporation can bring to the world of advertising also matters.
Improved ad targeting:
As AI technology can efficiently analyse and identify user behaviour patterns, it will be helpful for advertisers to determine the correct placement of ads and target the right audience with the right ads. This way, advertisers can make their ads relevant to users and thereby improve the efficiency of their ad campaigns.
Can get better insights:
AI assists advertisers in taking data-driven decisions. Through the granular insights provided by AI-powered search engines, advertisers can better understand what kind of ad content or images resonate well with their target segments. It, in turn, will help them optimize the ads accordingly. As a result, it can increase the likelihood of audiences interacting with the ad and hence maximize the ROI.
It is undeniable that the AI-incorporated search engine will have a drastic impact on the SEO landscape. However, if you can provide unique and high-quality content for your audiences, then this AI-incorporated search engine will not let you swim among other low-quality content providers but take you straight in front of your audiences and increase your visibility.
In a nutshell, the continued attempt to inject AI into search technologies guarantees the future of smart targeting. Meanwhile, it is interesting to know how Google’s new AI-powered search engine will impact advertisers and alter the environment of modern search.