The ultimate aim of Google is to ensure all the websites included in their index are offering the best experience for their searchers. Google made "core website vitals" a ranking factor to encourage website owners to focus on UX.
Core website vitals are crucial for brands to improve their site visibility so as to get easily discovered by their consumers online.
According to the Search Engine Journal survey, 90% of companies with a strong and effective organic marketing strategy saw a 5% increase in website performance. Although paid marketing has its own benefits, there is a clear need for brands to work on organic strategies to attract visitors naturally.
At this point in time, it is important for brands to meet the standards of core web vitals to have stronger scores than their competitors. This in turn helps them have a better chance of ranking against their competitors.
Irrespective of the amount of time spent, we believe website owners should view this as a long-term investment in their company's growth. Several other global brands have been investing in Core Web Vitals and have benefited from this. For instance, Vodafone found that a 31% improvement in LCP led to 8% more sales.
Improving page performance can seem like a daunting task, especially given that there is a mountain of guidance across the web to consider. By focusing on these recommendations, however, marketers can approach the problem with focus and purpose, and hopefully move the needle for Core Web Vitals.
Google has been continuously providing numerous recommendations to improve the Core Web Vitals scores. We anticipate the new recommendations will assist marketers in understanding where to focus to get the most out of their websites in a limited time.