The focus on the ad tech industry by legal authorities has widened a bit more.
Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology companies have been summoned to testify before the Republican-controlled House Judiciary Committee's investigations into free speech issues.
And, less than a month after filing its antitrust lawsuit against Google, the US Department of Justice was reportedly considering an antitrust case against Apple.
Members of the European Union, meanwhile, are attempting to regulate AI-related issues with a proposed AI Act that would govern how companies develop artificial intelligence and regulate how sensitive information and other data are used to train AI models.
This week will also be a big one, with another important and contentious topic on the agenda: Section 230. The United States Supreme Court will hear arguments in two separate cases involving Google and Twitter, which could have a significant impact on the future of free speech on the internet.
A new study from the University of Pennsylvania looks at some of the things people do and don't understand about how companies use their data or what's legal - and not legal - under current laws. The study shows 80% of survey respondents believe they have little control over how marketers learn about them, and 80% actually think companies' knowledge of their digital activities could harm them.