A cursory glance at their website speaks volumes – there is a section to cut down waste, a section where you can choose alternatives that are kind to the planet to products that one normally uses, cleaning products with safer ingredients, clothes that are sourced responsibly, etc.
According to various consumer reports, Gen Z turns to Target for beauty private label products, household goods, clothes, accessories, and personal care products as well. Of course Target is not just for Gen Z – there is literally something for everyone – it is a ubiquitous presence across generations, so to speak.
Clearly they walk the talk!
So it is not at all surprising that Target is the king of TikTok! Kallie Davis and Jenna Wood have a TikTok, BestOfTarget which started as a project during the pandemic. They just featured their favorite Target finds, and within six weeks, had as many as 75,000 followers! Their most recent video went viral and has over nine million views! And they are not alone. There are plenty of Target fan accounts which showcase appliances or plush toys or hair care products – the list in endless!
The bottom-line is that Target has stayed true to the values of Gen Z. They are focused on sustainability. They focus on diversity, gender and inclusion and are very vocal about it. Which is why Davis says that there is always something for everyone at Target – and you can find something you like by just wandering the aisles!