Live streaming has been gaining traction in recent years, particularly as more people prefer watching content on mobile phones.
In that context, YouTube’s strategy with the Coachella event is quite transparent.
Already, the competition is fierce among social media platforms like TikTok, Twitter, and Facebook. Hence, to stand out from the competition and pull in more audiences to their sides, all platforms are adding and experimenting with new features that are intriguing for users and beneficial for brands and marketers.
At this point, YouTube’s exclusive live streaming of Coachella with enhanced capabilities for users is indeed a point of attention.
Through this, YouTube brings its name to the spotlight and pushes the audience to buy its premium membership as it broadcasts exclusive backstage pre-parties only for premium subscribers.
As a result, YouTube may draw a sizable audience and generate a significant amount of engagement on its platform.
The following are the considerations that, in our opinion, brands must make in order to stand out during Coachella live streaming on YouTube:
Keep an eye on trends and create content:
Be it organic or paid content, brands must follow trends and strive to create their content related to live streaming events to make it relevant to trends. This can gain audience attention and increase a brand’s visibility.
During the pre-event time, brands can create content in a way of building excitement around the event. Whereas, at post-event time, brands can choose the highlights of the events in order to maintain engagement and reach wider audiences.
On top of all, it is important for brands to be creative and strategic in their approach to accomplishing their marketing objectives.
Teaming up with influencers:
Without a doubt, this will be a great time for brands to partner with influencers to promote their products or services.
But it will be even more effective if brands can partner with YouTube influencers who are attending the event in order to create intuitive content for audiences.
It, in turn, will give the brand access to a wider market, expanding its reach and visibility.
Live streaming your content:
During the Coachella event, brands can use YouTube live streaming to increase engagement with their audiences.
Though live streaming is prone to mistakes, brands can express their opinions on the event and establish their willingness to be real to build trust and show authenticity to their audiences.
As brands talk about the global event, audiences will be more likely to respond in real-time and leave their comments. It can help brands build an intimate connection with their audiences.
Overall, it is distinct that the "Coachella event" is all YouTube’s turn. How brands are going to utilize the platform to their advantage matters the most, and it will only make a difference in their marketing game.