It certainly looks as though brands are starting to realize that just putting their logo and colors on a short 15-second clip just wasn’t enough.
And rightly so! They need to tell a story; stretch things out; dive deeper – in order to catch the attention of their audiences. And long form videos lend themselves to just that. You can do so much more with a longer video. It is far more compelling. You can really tell a great wonderful story!
People love videos, we know that. And the longer the video and the more gripping it is, the longer you can keep your audience engaged with your content. Videos drastically increase the amount of time a customer spends with your brand.
And when the content in the videos is compelling, users are more likely to be deeply engaged and thereafter, convert. Regardless of whether it is long or short!
Marketers have the freedom to experiment with different kinds of video content to see what best works for their brands – and then take it from there. Marketers must create videos that build and generate value for the brands that they represent. They need not be clips that promote products or services. There is so much more that they can do with the freedom and flexibility that this particular format gives.
Short form videos can spark off a customer’s interest. And then like a ripple effect, brands and creators have the opportunity to keep their interest engaged in a video in a different format. Longer videos can allow the audiences of a brand to get to know them better. They help audiences understand why they should commit and care and give them an opportunity to listen – really listen to what they say.
To conclude, a short video can be what gets the customer’s attention – gets his motor running and blood pumping. But to really draw them in, you need the flexibility that only a long form video can do.
Like someone said - “Short form content is crucial to grab the attention, and long-form content makes someone truly believe.”