We all know that marketing is driven by the needs and desires of customers. Or at least, they should be. And with the rapid changes in technology, customers expect brands and marketers to keep up with it.
Artificial Intelligence is all the rage lending itself to various uses in the many aspects of marketing. Metaverse with its wearables and avatars and alternate worlds does its magic in other ways.
Augmented Reality is something that marketers can include in their strategy if it so matches the substance and the intent of the campaign. It is one more tool in a marketer’s belt helping to drive sales and enhancing brand value through unique experiences that customers can experience through their mobile devices.
It adds that extra oomph to a physical event, adding a digital layer to an event and giving it a phygital twist.
It is a perfect way to create a buzz around the brand – like what Disney is doing. The whole exercise is to create an experience that is close to what Disney’s movies, offer. So when a QR code is scanned on a phone, it is as if Stitch was right next to the visitor. It makes the brand come alive. There is a fun, novel and a completely unexpected experience that is added to the whole event which appeals to and simply captivated the younger audiences.
It is a great way for Fashion houses to let customers try out their merchandise without actually doing it physically. Several brands have already started doing this. Coach and Timberland … TopShop… to name a couple. Various cosmetic brands are also going down this route.
In a highly competitive topography, Augmented Reality might just be the differentiator to set a brand apart from its competition!