The luxury brand LVMH has struck a deal with Epic Games on its digital journey to Creative Transformation. The goal is to offer unique immersive experiences and products to LVMH’s customers and expand their Web3 presence.
LVMH is the conglomerate behind some of the biggest brands in fashion like Louis Vuitton and Dior. The fashion giant aims to utilize Epic Games’ 3D creation tools to launch more immersive digital experiences. Epic Games is one of the biggest names in gaming and has created games like Fortnite, Unreal, and Infinity Blade using its Unreal Engine, Twinmotion, MetaHuman, and Reality Capture.
The partnership is to also add some new tools to its design pipeline using 3D technologies for all of its brands. One of the tools is the Unreal Engine, a gaming creation tool that was recently used in Puma’s Black Station 2. Using this tool, the brand can create very realistic and high-definition gaming experiences, new collections and ad campaigns. Fashion has been going very digital, and everyone wants to present their visual-heavy brands in digital environments that display and feature them in the best light.
LVMH is also announcing their upcoming Web3 project, ‘The Journey,’ where users can enter the metaverse, choose a portal and go into a virtual world that has exclusive products and experiences.
LVMH plans to use Epic Games’s 3D creation tools - Unreal Engine, Twinmotion, MetaHuman, and Reality Capture to create immersive experiences for all of its brands. LVMH first stepped into the Web3 space in 2021, and has been offering multiple experiences and digital products since then.