The new Rewarded AR ad format is a smart move.
AR is already gaining a lot of attention and marketers and brands see it as a great platform to capture customer attention and then drive sales at physical locations. A true phy-gital experience, which has amazing results!
Pokemon Go is all about little creatures that need to be captured using a real map and tracking them down at various actual physical locations. It is a hugely popular game that uses AR and which burst on the scene long before Web3 or AI.
It had everyone hooked. It is a virtual / physical treasure hunt and had everyone carrying their mobile phones and trying to track down the various digital AR creatures. An AR powered ad in such a game will feel like an automatic extension of the game almost, and will make it almost natural for them from jump from one thing to another.
And when the ads are executed well – with sharp strategy and creativity, they will get a lot of engagement and traction – which will lead to a higher rate of conversions and revenues. The AR Ads will beautifully blend the elements of the real world with the Pokemon space, and create a great spirit of adventure – so the whole experience will be highly rewarding and engaging. And there are in-game rewards as well – not just directing them to physical spaces for them to get something. The two kinds of rewards will have a great impact on the players.
Knowing how important personalization is, the rewarded AR formats will be tailored to suit individual preferences – based on the data from the game and other behavior. What this means is that each player will get only relevant and highly engaging content making their game experience unique and the rate of conversion, higher.
Bringing AR powered ads to an AR powered game is but a natural extension – and since the twain are connected in essence, the outcome will be very rewarding and great!