At a time when most people seem to think that the Metaverse is defunct and has been banished into oblivion practically by the new shiny kid on the block, AI, it doesn’t seem to appear so.
Disney might have pulled out of Metaverse – and maybe some other brands – but there are still many others who are drawn to its potential to tell a story like nothing else can.
Fashion and Beauty are natural fits on the Metaverse. The ability to demonstrate a style or a beauty trend finds a natural home in the metaverse. There are wearables and NFTs and games and treasure hunts – they attract Gen Z like moths to a flame.
Gen Z spends most of its life online. To that generation, Metaverse is where it is most happening! They have spent a lot of their lives gaming – where they have distinct personas – where they believe they can truly be themselves. So it is a very smart strategic move on the part of brands who wish to engage with them on the Metaverse.
Gen Z welcomes brands in the metaverse and they like it when they have wearables and other virtual items of fashion and beauty that they can have fun with. The beauty brands that are on board this Beauty Week stand to gain tremendously.
On the other hand, there is a group of those who mistrust the Metaverse and stay miles away from it. To woo them, there are physical events planned in London and New York. And ta-da! It’s Phy-gital!
Phy-gital is the most engaging strategic move that brands can make in today’s very connected digital world. And that is what will make them winners, when the chips fall.