Innovation, sustainability, accountability and metaverse were the major themes in the CES show this year. Most of the innovations showcased at the event were aimed at being practical and humanized, with a focus on digitizing consumer experiences.
We already know that the only constant today is change. However, the pace of change is accelerating, and the places marketers need to now reach out to current and potential customers are changing-as are the ways to connect with them.
In the year ahead, marketers need to prioritize linking content, commerce, and community in order to effectively serve consumers and boost brand efforts. " If you build it, they will come" is no longer a reliable marketing strategy. Marketers need to focus on delivering content in a way that consumers want and find ways to improve their experiences.
This year’s CES tech gadget feast was predominantly focused on audio, video, spatial, and immersive experiences. Thus, marketers can take a cue from these developments and shift their communication to more virtual, interactive, and spatially rich tools.
The new products, experiences, and discussions that emerged from the event are poised to unlock new opportunities for marketers. The emphasis on uniform measurement solutions and attention metrics, in particular, are important trends to keep an eye on. As businesses step meticulously into an uncertain economy, they are under pressure to demonstrate accountability with their spending.
Besides, this might just be the year that we move through the hype cycle of Web3 and test practical applications that will make or break widespread metaverse adoption possible.