Giving an age-old favorite a new look is a great thing for brands to do. It gives a certain kind of freshness to the brand that will still retain connections to the past as well as serve as a way of attracting the younger newer audiences.
While some feel that a time-tested look and feel need not be changed and that any change will spoil connections to the past, it is not true at all. While retaining a nostalgic connect to wonderful times, gone by, re-designing the way a product looks can bring a lot of benefits to it.
And 7-Eleven has done a lot of re-branding and re-design over the years. This is not anything new for the brand. Giving a much-loved and well-known product a new look, is a great way to connect with a younger and newer audience. And in many ways, to remain competitive, brands need to indulge in this exercise every now and then.
It is a great way to bring a modern, more contemporary feel to a product that has been around for a while - so a newer younger audience can connect with it and develop attachments to it, like the previous generations. If your business has been around for a long time, the colors and the design might look outdated – it is especially then, that a brand needs to do a little modernizing.
For a brand to stay relevant, find new customers, embrace a wider and more diverse audience, and most importantly, beat the competition and stay ahead, it is food to re-design and re-brand.
The day a brand finds that its branding does not suit or fit its culture, or the market that it is trying to capture, it is time to shake off the old and put on the new.
Businesses must adapt to the changing and evolving times. Or they will get left behind.
One must add that the timing of re-designing the look of Slurpee couldn’t be better – now that the Slurpee is being introduced to Slurpee 7-Eleven’s Speedway convenience stores, what better way to do it, than with a new look and feel?