Since mobile adoption has risen, marketers have started to see and use SMS as a marketing vehicle.
But, with the technologies, the number of channels to reach audiences increased, and thus marketers’ spend on SMS campaigns diminished.
At this point in time, KFC’s new take on the SMS campaign sounds intriguing.
Not only has a KFC franchisee reconsidered text message marketing in recent months, but brands, such as Peace Out Skincare and BruMate drinkware, have also incorporated SMS into their core marketing strategies in an effort to diversify their spend beyond social media ads.
And it is well known that SMS offers infinite possibilities and flexibilities for marketers to engage with customers at a relatively low cost.
However, in our opinion, the success of the SMS campaign is 90% dependent on its relevance to your audience.
To that end, we believe the following points should not be overlooked by marketers: