Costco has large sprawling physical stores and a strong online presence as well. It is a brand that has a strong omni-channel presence with brick and mortar warehouses, a great website, a mobile app and plenty of ways to mix it all up.
The displays of appliances are to create awareness and to guide a physical shopper who was inspired by an online promo, to find what they were looking for. All this is great!
But Costco needs to tap into the infinite potential that these displays afford. They need to make them pop so loud, that they get the customer to stay longer – the longer they stay, the more they will buy.
The displays are the starting point – they need to move to the next level with some technology thrown in, to make them truly pop. Costco plans to add some QR codes to the displays, so the customers who want to know more, will be able to find the information they need.
With the advances in technology, there is so much that brands can do. The bottom-line is that there needs to be interactivity and deep engagement – and for that there is a whole range of tech to choose from. Anything from creating virtual reality spaces or a step into metaverse to using even AI to mix it up a little!
Today there is no limit to what technology can do. With the right game plan, the right strategy and the right implementation, infinite possibilities open up.
And that is the direction Costco or any brand must go!