New audience reporting:
Users can view audience performance data from audience reporting.
The "Audiences" tab in the left-side navigation menu now houses all the detailed reporting regarding audience demographics, segments, and exclusions. From this report page, users can easily manage their audiences as well.
The 5 modules in the audience report are:
Audience summary card: It provides audience data along with segments and exclusions.
Audience performance scorecard: It shows an overview of the audience's performance, including how well automated targeting is improved,
Demographics: It sorts these reports according to household income, parental status, age, or gender.
Audience segments: This shows reports on how effectively users are reaching demographic groups with particular interests and goals.
Exclusions: It shows the report on excluded audience segments.