Regex has been a best friend for marketers, as it helps them isolate the needed piece of information faster and perform advanced data analysis.
Now, with the introduction of Regex support for event creation, Google has outright left marketers in wonder, as the new update will help them optimize their jobs way easier than before.
It provides flexibility:
Unlike before, marketers will find it simple to create an event in GA4 by capturing different event names using regex.
For instance, let us presume a marketer needs to create an event with all kinds of forms submitted to the website. The marketer already had different events created for variously submitted forms. Presumably, the event name was in the following format: "(form name) submitted". It could be event registration forms, lead forms, customer feedback forms, account signup forms, etc. Now, marketers can use the generic term "submitted"—which is applicable to event names of all forms—to capture all that data using regex and easily create events.
Consequently, the regex support for event creation will assist marketers in easily using the already-created events according to their preferences and convenience.
Improves efficiency and productivity:
Instead of manually creating the events, with regex syntax, marketers will get the capability to use existing events with similar patterns or characteristics to create or modify the event.
By doing so, marketers can save a significant amount of time, enhance productivity, and ultimately increase overall efficiency.
However, it is undeniable that marketers must be highly cautious while using regex for event creation and modification as it may lead to website performance issues.
But, in our opinion, if it is used properly, the GA4’s new update will provide greater flexibility and improved insights for marketers into customer behaviour and website performance.